With markets getting crowded and rising competition, OTT players need all possible consumer insights to make their customers stick to their platform.
Analyze User Engagement Data:
The deeper your understanding of your viewers is – their likes, dislikes and preferences, values, routine and habits, the better will be your ability to match viewing experiences to their needs.
What are viewers watching? – Have an overview of your top videos by title, categories and type, and note how many people are watching and for how long
When are viewers watching? – See how often viewers watch your content, and how their usage changes over time
Where are viewers watching? – See for how long viewers watch content across popular streaming platforms like iOS, Android, Roku, Apple TV, etc.
Play Rate – This gives the platform owner insights on the average time spent and click rates every individual video generates
Average Percentage Watched – This shows which part of the content in videos has the highest viewer engagement
Complete Rate – Insights on how many people watched the video till the end
Average Time Watched – Overall average time spent on each video
Capture the entire ad viewing experience, so that you can mitigate video ad delivery issues and improve viewing experiences in order to boost topline growth
Measure the Full Technical Quality – Know what’s happening with every ad, every second and on every screen to reduce churn, avoid inventory waste and prevent under-delivery
Understand how the same content performs in different locations on your site – on your homepage, your mobile app player, and your video library player. Based on this data, you can enhance player performance and also understand better what drives traffic to a particular form of media.